Making everything the same as other authors does not allow you to stand out or develop your own style. That is the only thing that separates one author from another.
I was discussing with an editor friend of mine the other day some of the infuriating comments I had received from publishers about a rejected manuscript. I have had a couple in a row now saying more or less the same thing—great story, great writing and we’d love to take it if only you could change a few things. The few things being essentially take out all the imagery, introduce snappy smart-ass dialogue instead of description, cut the number of important characters who the reader will get to know down to two, and get rid of all the passive voice. In other words, rewrite in such a way that my story resembles, in everything but irrelevant details, a hundred other stories that have made money for their publishers.
Keep the language and the concepts simple, they advise, because no reader likes having to think about the meaning of an image…
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